In The Great Transformation Karl Polyani argues that we have transitioned from being a society with islands of market life to a market with islands of society. As the market has grown, so too, I would argue, has market culture. In this essay, I argue that the modern family is itself one such “society” within the market, and that it is under pressure to incorporate aspects of market culture. It responds to this pressure by resisting, capitulating to or simply playing (...) with it through an ongoing process of symbolization and re-symbolization. The degree to which families resist or welcome market culture depends, I think, on the fit between individuals’ embrace of market culture and their orientation to time. Temporal strategies preferred by employees at the top of the corporate ladders pose market culture’s first port of entry into the home. Or to put it another way, market culture slips into the family through a crack on the edge of the time bind. (shrink)